We have all been hit by the consequences of the pandemic, one way or another. Many of us have adapted quickly and created a nook that they can call the home office. Others, especially small businesses, had to go through a fast digital transformation to survive the many restrictions.
Among these, grocery stores, supermarkets, and local shops have been at the mercy of lockdown measures for months, which have not played in their favour. However, when used well, technology can represent the bridge to connect your business to your audience, locally and globally, independently of what the current restrictions are.
As this type of technology has been developing fast over the past months, the shopping experience has become better and more real. Today, projects such as the one brought forwards by Lightbound 3D, in a partnership with Inabuggy and The McEwan Group, allows your customer to stroll through real supermarket’s aisles.
Whether you are the proud owner of a small local shop or a larger supermarket, the Matterport 3D technology, alongside the virtual shopping tours it enables, allows you to build real relationships with your audience.
Streamlined Service for Your Customers
One of the most significant challenges for larger supermarkets and small shops alike is the management of personnel. The question of whether it makes more sense to stay open for longer or increase efficiency during peak times has always been there. However, today, you won’t need to compromise between the two. Virtual shopping tours are the closest technology has ever been to offering a real experience to customers. At the same time, it gives you the chance to keep your virtual shop open at all times to best suit the needs of your customers.
Making Your Products More Accessible
While an astonishing number of small businesses still don’t have a website, the ones that do just offer a small eCommerce store. While this can help your business display some products, it might still be a very different experience than the one of walking through the aisles of your supermarket.
Matterport 3D technology and systems, instead, offer a real-life experience that allows you to display all of your products in the best way possible. Customers are also able to zoom in and pick their favourite - which is something that no other technology can offer today.
Giving Your Customers a Real Experience
During the current pandemic, we have all become more aware of how much we rely on technology. However, we have also discovered how much some systems make us notice the difference with real-life experiences. For example, eCommerce sites give us the chance to order goods and get them delivered to our doorstep. All this with minimal interaction.
However, we all love going to the local store and feel part of the community. This is where technology has failed us until today. With the new virtual tours, you can have all this while still enjoying a safe and personalized shopping experience.
A Clean and Safe Environment for All
The pandemic has had a substantial impact on the way we conduct our jobs, interact with others, and even go about simple actions in our lives. While some restrictions and lockdowns are slowly lifting, the consequences of how we have lived the past months are not bound to disappear any time soon.
Therefore, many shoppers and buyers will still be skeptical about visiting any store during the busiest times of the day. Some might even prefer to keep socialization to a minimum for weeks to come to preserve their health. So, businesses have to adapt to this new way of operating while still offering the services they have been so successful for in the past.
Virtual shopping tours can be the solution to start creating a safe environment for your customers - while still operating as usual.
Creating a Relationship with Your Audience
Going to a supermarket or grocery store is not only about convenience or comfort for many families. It is also about being in a familiar place, where to interact with the community. These are aspects that the pandemic has affected the most. However, now is time for local businesses to start mending those relationships and, if in-person interactions are still not so safe, technology can help.
Virtual shopping tours can be an excellent occasion for your audience to go back to their familiar and comfortable routines while having access to the products they have always loved from a safe environment.
While this technology has started to revolutionize the global retail environment, we only know the few benefits it has yielded so far. However, it is developing fast, and new advantages and experiences are always around the corner.